Youth Marketing Strategy Conference  London 2023 - FLAARE x Stööki Panel Talk

Stööki were recently invited to Youth Marketing Strategies London 2023! The world’s largest youth marketing conference. The Youth Marketing Strategy festival offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward.

We were part of a panel discussion with FLAARE at ‘The Future of Work Track’ stage. With the amazing FLAARE founders Izzie and Annie we discussed our brand partnership with FLAARE and how the two projects we collaborated on together supported and facilitated the young people we worked with on their creative journey. The Q&A gave us the opportunity to talk about our experiences teaming up on the project and how our content creation engaged with Gen Z.

As well as exciting curated projects like the one with FLAARE, Stööki offer Work Experience, Traineeships & Apprenticeships and our a few team members currently on them attended the conference and really enjoyed the experience. Check out their point of view of the conference, and hear what Gen Z thought about the only event for senior marketers wanting to understand Gen Z.

Truthfully speaking, going into the conference, I didn't know what to expect. In spite of that, after hearing about people who work in the field of marketing, I found myself intrigued to learn more about their world and what goes into companies that have accomplished so much. My favourite talk had to be the one by Josephine Hansom - Reasons To Be Optimistic - 10 Reasons Gen Z Will Not Only Survive, But Thrive! As someone who has an increasing interest in tech, learning about AI is always an exciting topic. With the increasing usage of AI and how it improves everyday, it was great to hear the positives about the improvements in tech, spearheaded by Gen Z in particular, especially because we are so used to hearing about the bleakness of it all. Hearing about how 85 per cent of the jobs that will exist in 2030 are not even around made me feel hopeful about the future and what Gen Z will be able to accomplish. I found many of the talks very insightful and as someone who does have a focus in marketing within Stooki, I felt as though I was able to gain more knowledge and take on this information to hopefully apply in my Business Administrator role.

Giovanna (Stööki Work Experience) thoughts...

The Youth Marketing Strategy 2023 event was an incredible experience for me. I had the opportunity to learn more about brands, trends, and the Gen Z's, and to listen to the experience, opinions, and pieces of advice of industry experts, leaders, and disruptors. The event was not only informative but also fun, with activities, music, food, and drinks that made the environment even more enjoyable.

Out of all the experiences, "The power of Creators of Gen Z Marketing" caught my attention the most. Martin Anderson, head of digital marketing, and Kellisha White, global senior brand & cultural impact manager, shared their strong and well-structured opinions about creators, influencers, trends, and how to connect with the public – The Gen Z’s! It was fascinating to hear their insights and learn from their experiences.

Reasons to be Optimistic - 10 Reasons Gen Z Will Not Only Survive, But Thrive! - Main Stage

Join Josephine Hansom, one of the UKs leading Gen Z researchers, as she identifies ten positive outcomes we can expect for the next generation. We are familiar with obstacles such as climate change, intergenerational tension and the cost of living crisis …but what are the good news stories and how can your brand be part of the celebration?

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The Gen Z Whisperers: A Cultural State of Mind

Join host Leila Fataar, founder of Platform13 for an exciting panel with experts from Gen Z media, platforms and brands discussing the burning questions of the day. Like, what does communities marketing actually mean? How do I ensure that my brand keeps up with what's important for Gen Z? How can brands stay culturally relevant?

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Spotify’s Greasy Tunes Cafe: The Magic Behind Creating an IRL experience for Gen Z - Main Stage

Spotify + Seed Marketing Agency reveal the magic ingredients for the award-winning, youth destination, Greasy Tunes. Find out how they captured the imagination and love of the hardest-to-reach generation by translating modern youth values into an award-winning live experience.

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Another highlight of the event was watching the artist Sophie Chan work live throughout the festival. She created a beautiful design on the wall about having the chance to speak and ask for change. What made it even better was that she allowed other people to participate in her work by writing things that we would like to see changed. It was a lovely experience to be a part of her work and contribute to the message.

Overall, YMS was an excellent experience that allowed me to meet new people and learn more about my generation. The future may be uncertain, but one thing is for sure – we are connected, and it's up to the Gen Z’s to make a difference. I am grateful for the opportunity to attend such an informative and enjoyable event and look forward to applying what I learned in my future endeavors.. -Giovanna

The Power of Creators for Gen Z Marketing - Creator Track

Working with creators has become a staple for brands that successfully connect with Gen Z - but what are the secrets to getting it right? Our powerhouse panel of influencer marketing experts from Amazon, Depop, Sony and TheSoul Publishing will share their tips for Gen Z creator strategy best practices - from community marketing, TikTok to virtual influencers, we’ve got it covered!

Elif (Stööki Work Experience) thoughts...

I recently had the pleasure to attend a youth marketing strategy event (with Stööki) that was specifically tailored to Gen Z. As it was my first time attending a event like this, I found it to be an incredibly captivating, intriguing and enjoyable experience yet also a experience which was truly unforgettable. The event was filled with new and innovative marketing strategies that were tailored to my generation, and I found them to be both fascinating and insightful. Overall, I found the experience to be incredibly valuable and exciting, and I would definitely recommend it to others who are looking to learn more about marketing trends and strategies for Gen Z.

FROM INSPIRATION TO IMPACT: THE RISE OF B2B CREATORS

 Traditionally, when we think about creators and influencer marketing, we think about B2C brands and use cases, but increasingly we’re seeing the rise of B2B creators. Join Brandwatch for insights into why we’re seeing the rise in B2B creators across multiple platforms and how your company can take advantage of this trend to appeal to Gen Z.

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I was impressed by the caliber of speakers at the event, which included representatives from major brands such as Pinterest, Depop, Woo, TikTok, and UCAS. Their talks were incredibly engaging and insightful, and I found myself captivated by their perspectives and experiences. It was inspiring to hear from professionals who have achieved so much in their careers, and who are passionate about sharing their knowledge and insights with others. One of the highlights of the event was the talk given by Josephine Hansom, where she discussed ten positive outcomes that we can expect for the next generation.

THE FUTURE OF INFLUENCER MARKETING: THE BEST INFLUENCERS YOU’RE NOT USING - Creator Track

Peer to Peer recommendations are the original and strongest source of influence, but managing advocacy at this scale has been near impossible. Introducing WYSPR and Friendfluencing™️ to explore how brands and agencies can activate the biggest fans in a brand community to create UGC at a scale like no other channel.

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Her talk was incredibly engaging and thought-provoking, and I found myself captivated by her insights and perspectives. What I appreciated most about her talk was that it was very positive and optimistic, which was a refreshing change from some of the more negative messages that we often hear in the media. Overall, I found her talk to be incredibly inspiring and motivating, and it left me feeling energized and empowered to make a positive difference in the world. - Elif

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